Social Media is an extremely inexpensive and useful tool for finding, engaging and retaining clients and staff. In today’s world, we go on line whenever we want find or research most anything. Using social media raises your visibility. Parents, teachers and potential business allies look for you on line, and that is where social media comes in.
It’s all about having presence in a connected world. As human beings, we want to feel comfortable with the people and companies we choose…especially when trusting somebody with our kids. While there are many platforms you can use to connect like…Facebook, Twitter, Pinterest, Google+, YouTube, LinkedIn and Instagram, you don’t have to able to run NASA or miss sleep hours to utilize social media.
1. You can also use this tool safely in a controlled environment so children and staff members aren’t put at risk. So (for example), you could create a Facebook Group so you can monitor and control who joins the group. You can also monitor the interaction on your page to make sure nothing gets posted without your approval. Twitter allows you to create a public profile for marketing and a private profile just for parents. With a little preparation and the proper setup, you can rest easy knowing privacy won’t be an issue.
2. Finding time to devote to social media is the same task you perform for all of things on your schedule. It’s easy to get overwhelmed by all the options. The key is consistency. Spending 30 minutes a day is enough to get results from social media. Remember, you don’t have to engage in all the major platforms. If you don’t know where to start, ask your parents. Asking their opinion alone is a form of engagement.
Social media does take time, but with all of our devices, parents, prospects, teachers and other business people are able to connect with you at their convenience–24/7. It will be much easier for you to maintain one or two platforms rather than trying to keep up with five or six different platforms at once.
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