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If you are in the early education business, you need a web presence. Having a professionally designed website enhances your brand and gives you credibility in the marketplace for a relatively low cost. Credibility: A professionally designed website gives your childcare center or school credibility. Conversely, having a poorly designed website or no website diminishes your company’s
Video is becoming materially more important as a marketing tool for business—including centers and schools. Over the past year, BFS® and its clients have seen the power of video as a relatively inexpensive medium for gaining the attention of clients, prospective clients and other helpful contacts. Here are three ways you can use video marketing to
You may find it surprising to learn that many people in the early education industry have never known how much some of their primary expenses should be. Oftentimes, we come into the business and we find a way to make it work and then we stop looking for ways to continue improving. You can use
Here are ten things you should expect when a new competitor opens close to your center or school:Private chatter amongst your parents.Private chatter amongst your staff.Both parents and staff asking you what you think of the new place.Your new competitor will check your tuition rates and business practices.Your new competitor may try to hire your
Unfortunately and in spite of all of the political promises, funding cuts are becoming all too common for early education companies. The situation is difficult, but this problem has to be managed like any other. You need to make sure your company is positioned properly or you need to re-position if you’re already caught in the
You need four basic items to buy a childcare company or school. 1. Your credit score.2. Your occupational background.3. Whether or not you’re buying real estate with the business.4. The type of financing and lender you choose to make the loan. First, your credit score in this market needs to be 700 or better. In some cases, your score can be
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