A great strategy you can use to gain more exposure for your childcare, Montessori school, special needs school, preschool, or private elementary is to host an open house. This is a great community outreach strategy and allows you to connect one-on-one with your target audience. It allows you to showcase your center to prospective parents,

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Across the U.S., there are approximately 200,000 early education facilities including childcare centers, preschools, learning centers, day care centers, in-home centers, church-based centers………AND there are about 4,000 Montessori Schools. If you talk with anyone who believes in the teachings of Dr. Maria Montessori you will quickly understand that this person believes without reservation that Montessori

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Twitter is the most misunderstood and underutilized platform of all the social media tools we have available to us. Everyone wonders what they could possibly do with Twitter that could benefit their childcare company. You can only use 280 characters or less, so there’s not much room for a long informative post…and who’s going to

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If you are in the early education business, you need a web presence.  Having a professionally designed website enhances your brand and gives you credibility in the marketplace for a relatively low cost.  Credibility: A professionally designed website gives your childcare center or school credibility.  Conversely, having a poorly designed website or no website diminishes

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Video is becoming materially more important as a marketing tool for business—including centers and schools. Over the past year, BFS® and its clients have seen the power of video as a relatively inexpensive medium for gaining the attention of clients, prospective clients and other helpful contacts. Here are three ways you can use video marketing

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You may find it surprising to learn that many people in the early education industry have never known how much some of their primary expenses should be.  Oftentimes, we come into the business and we find a way to make it work and then we stop looking for ways to continue improving.  You can use

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