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Promoting Your Teachers and Your School Through Curriculum and Confidence

  When parents visit your childcare center, preschool, Montessori school or private elementary, they want to be confident that the teachers in your center or school are providing an interesting learning environment.  For a parent, leaving their child at “school” is far better than leaving their child at a “care” facility.  It gives meaning and… Continue Reading

Why Should I Take The Time To Create A Monthly Newsletter For My Childcare Center or School?

  Because, if you do it right, then you will take the time to write the newsletter one time per month, and each newsletter will work for you on-line 24 hours a day seven days a week for the next two to three years.  You’re not actually taking time.  You are leveraging and saving time. … Continue Reading

Making Brokers and Their Clients Successful

  One thing we have learned in our 20+ years in the early education industry is the importance of key partnerships. We know our clients are better served when highly-functioning, professional brokerage firms pool resources to deliver faster and more effective results.  However, many brokerage firms want to avoid splitting fees or commissions in search… Continue Reading

Hosting An Open House

A great strategy you can use to gain more exposure for your childcare, Montessori school, special needs school, preschool, or private elementary is to host an open house. This is a great community outreach strategy and allows you to connect one-on-one with your target audience. It allows you to showcase your center to prospective parents,… Continue Reading

Why Parents and Their Children Love Montessori

  Across the U.S., there are approximately 200,000 early education facilities including childcare centers, preschools, learning centers, day care centers, in-home centers, church-based centers………AND there are about 4,000 Montessori Schools. If you talk with anyone who believes in the teachings of Dr. Maria Montessori you will quickly understand that this person believes without reservation that… Continue Reading

Why You Need A Website For Your Childcare Company

If you are in the early education business, you need a web presence.  Having a professionally designed website enhances your brand and gives you credibility in the marketplace for a relatively low cost.  Credibility: A professionally designed website gives your childcare center or school credibility.  Conversely, having a poorly designed website or no website diminishes… Continue Reading

Using Video To Market Your Childcare Company, Preschool, Montessori School or Private Elementary

  Video is becoming materially more important as a marketing tool for business—including centers and schools. Over the past year, BFS® and its clients have seen the power of video as a relatively inexpensive medium for gaining the attention of clients, prospective clients and other helpful contacts. Here are three ways you can use video… Continue Reading

What Should I Expect When A New Center or School Opens Close To Me?

  Here are ten things you should expect when a new competitor opens close to your center or school: Private chatter amongst your parents. Private chatter amongst your staff. Both parents and staff asking you what you think of the new place. Your new competitor will check your tuition rates and business practices. Your new… Continue Reading