Pinterest is a social media platform that allows you to create virtual boards and pin items on the boards. People spend more time on Pinterest that any other social media platform with the exception of Facebook so it’s a great marketing platform. It is also a great way to build brand loyalty by engaging and educating your parents. You can download the Pinterest app to your smartphone or tablet in addition to using it on your computer. If you want to set up an account, go to www.business.pinterest.com.
Once you set up an account, you will want to create a few boards. For example, you could create a board for crafts, a board with pictures of your teachers, a board with pictures of your school, a board with pictures of your events like graduation, recitals or fieldtrips. You could also set up a board for parents with topics such as potty training or other basic parenting skills.
The goal is to demonstrate that you are a reliable, knowledgeable resource for anyone interested in interacting with your company. Make sure that anything you post provides real value to parents, teachers, vendors or prospects. Keep in mind that Pinterest is a public platform, so be careful to avoid posting anything that could be a danger or a violation of privacy.
An easy way to learn how to use Pinterest is to go to YouTube and watch a couple of videos. Type “how to use Pinterest” in the search bar on YouTube and you will find many resources that will teach you how to use Pinterest correctly. Also, go to Google and do a search on “Pinterest childcare” or “Pinterest early education company” to find how others in our industry are setting up their Pinterest accounts.
It is a great branding tool for your business as it gives you a way to give everyone an inside look at what you are doing in your company and your community. Pinterest is just one more, free tool that could give you an edge over your competition.
Hope it helps…Talk with you again soon.
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